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ETBrandEquity.com brings latest parle g news, views and updates from all top sources for the Indian Marketing & Advertising industry. In normal times, Parle Products makes close to 400 million Parle-G biscuits every day. Now the biscuit company is once again trending on social media after Parle-G, the biscuit known to be the common man’s companion with tea has once again impressed the netizens with this welcoming move. – and there are several fun trivia around this mammoth number. Explore more on Parle-G at Dnaindia.com. Mumbai: Generations of Indians have grown up to the oddly-satisfying feeling of dunking a Parle-G biscuit in a cup of tea or milk during their evening snacks.The 82-year-old brand is now making headlines for a unique feat achieved during the lockdown period. Parle India, makers of some popular consumer goods including the Parle G biscuits, has announced that they will not advertise their products on Indian news channels that promote aggressive and toxic content. The humble 5-rupee packet would always be our go-to snack with a cup of tea, or even by itself. Several social media users have accused news outlets of exaggerating the warning while others have outrightly called it 'fake news'. India's leading manufacturer of biscuits and confectionery. © 1998-2020 Zee Media Corporation Ltd (An Essel Group Company), All rights reserved. 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Parle-G, the biscuit known to be the common man's companion with tea, has become a trending topic after making record sales in the time of coronavirus. India's top-known glucose biscuit has a huge fan following, which is why; it was no surprise to see the brand registering a growth in overall market share by 5% in the lockdown period. Filled with the goodness of milk and wheat, Parle-G has been a source of all round nourishment for the nation since 1939. Parle-G is a biscuit model each Indian is accustomed to. You can find out more by clicking Parle-G: Get Parle-G Latest News, Videos and Photos also find Breaking news, updates, information on Parle-G. Parle G: Get Parle G Latest News, Videos and Photos also find Breaking news, updates, information on Parle G. Explore more on Parle G at Dnaindia.com. Earlier in the week, news reports stated the maker of Parle G biscuits, might have to layoff as many as 8,000 to 10,000 people citing an unfavourable taxation environment and a general economic slowdown. Many on Twitter welcomed the news … The distance between earth and the moon can be covered if a month’s production of Parle-G biscuits is stacked side by side. 25 Sep 2019 How Parle-G continues to exceed its sales record despite a recession 17 Sep 2019 82-year-old Parle-G books 'best sales' in Covid times 24 Aug 2019 Parle-G is not just a humble biscuit. DNA: How are Khalistani using the farmers' movement? The unprecedented sale of biscuits during the COVID-19 lockdown phase went up massively in the country as people stacked up on easy and simple essential food items. Parle G fans (and there are thousands of those in this country) and Mumbaikars, who enjoyed the delicious fragrance of the factory, have taken to sharing their dismay on social media since the Vile Parle factory's closure became news. As its unique taste expanded over the globe, Parle-G was declared the world’s largest selling biscuit brand by Nielsen in 2003. Currently, the company has 130 factories all over India with 120 of them are producing units while 10 are owned premises. Khandekar Marg, Vile Parle East Mumbai - 400057, Maharashtra. Parle, popular for its Parle-G and Marie brand of biscuits, is not the only food product company to have flagged a slowing demand. With sales of over Rs 10,000 crore, Parle, which makes the popular Parle-G, Monaco and Marie brand of biscuits, employs 1 lakh people, and operates 10 company-owned plants, in addition to 125 third party manufacturing facilities. The unprecedented sale of biscuits during the COVID-19 lockdown phase went up massively in the country as people stacked up on easy and simple essential food items, according to reports. In normal times, Parle Products makes close to 400 million Parle-G biscuits every day. New Delhi: Biscuit brand Parle-G, a household name since 1938, has achieved a unique feat of selling the most amount of biscuits during this COVID-19 lockdown across the country.Although the parent company, Parle Products, refused to show their specific sales statistics, they affirmed that the firm has experienced their best months in their eight decades during March, April, and May. this link, West Indies in New Zealand, 2 Test Series, 2020. The distance between earth and the moon can be covered if a month’s production of Parle-G biscuits is stacked side by side. According to a report published in the newspaper Mint, Parle’s senior category head Krishnarao Buddha said that the channels promoting aggression and toxicity are not the kind the company wants to put money into as it does not … Parle G fans (and there are thousands of those in this country) and Mumbaikars, who enjoyed the delicious fragrance of the factory, have taken to sharing their dismay on social media since the Vile Parle factory's closure became news. Ltd. V.S. It’s a part of India’s cultural consciousness, Parle-G Pe Charcha: How this Slab of Glucose Unifies a Country, Consumers Have Turned More Value-Conscious Amid Slowdown, Says Parle. It’s a part of India’s cultural consciousness The news of Parle potentially laying off 10,000 employees has led to an outpouring of nostalgia for one of India’s oldest biscuit brands. The Parle-G brand falls under the ‘below-Rs100 per kg’ affordable/value category, which holds one-third of the total industry revenues and accounts for over 50% of the volume sold. Available at 10 different price points from Rs 2 (with eight biscuits) to Rs 65 (with 160 biscuits), Parle-G is sold through 6.5 million outlets. The company reportedly restocked its distribution channels within 7 days to guarantee product availability at retail outlets during the lockdown. By continuing to use the site, you agree to the use of cookies. The humble 5-rupee packet would always be our go-to snack with a cup of tea, or even by itself. – and there are several fun trivia around this mammoth number. Get all the latest news and updates on Biscuits Parle G only on News18.com. Leading food company Parle Products achieved record breaking sales of its Parle G biscuits, preferred for mass consumption, in April and May during the lockdown. Parle-G is not just a humble biscuit. Parle-G became the energy supplement for thousands of migrant […] Corporates Thomson Reuters Updated: August 21, 2019 12:24 pm IST Although the parent company, Parle Products, refused to show their specific sales statistics, they affirmed that the firm has experienced their best months in their eight decades during March, April, and May. New Delhi: Biscuit brand Parle-G, a household name since 1938, has achieved a unique feat of selling the most amount of biscuits during this COVID-19 lockdown across the country. Parle-G, the biscuit known to be the common man's companion with tea, has become a trending topic after making record sales in the time of coronavirus. Several state governments requisitioned the company for biscuits and many NGOs also bought Parle-G in great quantity. New Delhi Updated on: August 21, 2019 16:43 IST. The company restarted its production from March 25 onwards. More than half of Parle’s sales come from rural markets. Parle-G is a biscuit brand every Indian is familiar with. Many on Twitter welcomed the news … Incorporated in the year 1938, India’s most well-known biscuit brand Parle-G restarts operation in mid-lockdown period after being termed as essential food commodity. India’s top-known glucose biscuit has a huge fan following, which is why; it was no surprise to see the brand registering a growth in overall market … Parle Products has gained a market share of around 5 per cent in the highly competitive biscuit segment, helped by Parle biscuit, which was proffered by the people while stocking pantry during the pandemic. Share News. A few days ago, industrialist Rajiv Bajaj told CNBC-TV18 that Bajaj Auto has blacklisted three channels as far as advertising is concerned. DNA: What does India like most on the Internet? Mr. Shah said Parle-G was comfort food for most Indians and that during times of uncertainty, it was consumed a lot. Biscuit maker Parle Products has said that the company will not advertise on news channels that "broadcast toxic content" and are accused of spreading hate. Parle-G is not just a humble biscuit. Although Parle Products, the make of Parle-G biscuits has not always been very active on the television lately because of the pandemic, it still reportedly made its record sales. DNA: Analysis of the future of space travel. Earlier in the week, news reports stated the maker of Parle G biscuits, might have to layoff as many as 8,000 to 10,000 people citing an unfavourable taxation environment and a general economic slowdown. It’s a part of India’s cultural consciousness The news of Parle potentially laying off 10,000 employees has led to an outpouring … A popular teatime snack and a staple in many Indian households, homegrown biscuit brand Parle-G is one of the oldest and most recognised names in India. Parle G joins Bajaj Auto to stop advertising on channels that air toxic news content Parle said the company is 'exploring possibilities wherein other advertisers can come together and sort of put a restraint on their advertising spends'. Following this announcement by Parle, #ParleG has been trending on Twitter with many calling it a "socially responsible brand." Parle-G is a biscuit brand every Indian is familiar with. A simple Google search with the key works ‘Parle factory shut down Mumbai’ led us to multiple news reports dated back to July 2016.. Parle is not the first brand to take a stand against news channels. Parle-G had been worsening since India rolled out a nationwide goods and services tax (GST) in 2017 Parle Products Pvt Ltd., a leading Indian biscuit maker, might lay off up to 10,000 workers as slowing economic growth and falling demand in the rural heartland could cause production cuts, a company executive said on Wednesday. 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